The development is being jointly promoted by Prudential Property Investment Managers Ltd (PRUPIM) and Astral Developments Ltd.

PRUPIM acquired the site in 2004. PRUPIM is part of M&G, the investment arm of Prudential plc in the UK and Europe. PRUPIM has undertaken many significant land developments including more recently the 200 acre office scheme at GreenPark Reading; one million sq ft mixed use scheme at Knightsbridge Green London; and the 700,000 sq ft shopping centre at The Mall, Cribbs Causeway Bristol.

Astral Developments have been brought in by PRUPIM as development partners. Astral is part of ProLogis, Britain's leading developer of industrial and distribution buildings.